Michigan National Guard leadership and the University of Michigan football team visit the 3rd Battalion, 238th Aviation Regiment, during a Name, Image, or Likeness (NIL) event, Grand Ledge, Michigan, July 15, 2022. The Michigan Army National Guard partnered with the University of Michigan football team under the NIL law that was passed, contracting with players who have high social media followings and using their influences help recruiters reach their target market. (U.S. Air National Guard photo by Master Sgt. David Eichaker)